How Will PhonePe PulsePro Help Businesses Make Better Decisions?
PhonePe has expanded its enterprise offerings with the launch of PulsePro, a market intelligence platform designed to help businesses make data-driven decisions using aggregated and anonymised transaction insights from its vast payments network.
The new platform enables enterprises to analyse consumer spending behaviour, category performance, and hyperlocal market trends in near real time. It is aimed at supporting businesses with expansion planning, distribution strategy, site selection, and identifying new growth opportunities.
PulsePro builds on the success of PhonePe Pulse, the company’s free public data platform launched in 2021, and introduces advanced analytics as a paid enterprise solution.
Enterprise Intelligence Powered by Payments Data
PhonePe said PulsePro leverages transaction data from its extensive digital payments ecosystem to deliver actionable market intelligence.
The platform allows businesses to:
- Analyse consumer spending trends
- Track category-wise market performance
- Evaluate local demand patterns
- Identify expansion opportunities
- Improve distribution planning
- Support retail site selection
- Monitor category growth across regions
Unlike traditional market research that relies on surveys, PulsePro provides near real-time insights based on actual transaction activity, enabling businesses to respond more quickly to changing consumer behaviour.
Built on PhonePe’s Massive Payments Network
PulsePro is backed by one of India’s largest digital payments ecosystems.
According to PhonePe, the platform draws insights from a network that includes:
- 700+ million registered users
- More than 50 million registered merchants
- Coverage across 99% of India’s postal codes
This extensive reach enables enterprises to access highly granular market intelligence across urban, semi-urban, and rural India.
The platform currently tracks:
- More than 200 retail store categories
- Over 100 market signals
These datasets help businesses understand purchasing patterns and regional demand with greater precision.
Hyperlocal Insights Highlight Consumer Trends
To demonstrate PulsePro’s capabilities, PhonePe shared several hyperlocal consumer insights generated through the platform.
Some notable findings include:
- Chakan (Pune) recorded the highest number of OTT users in India.
- Maharashtra led the country in pet-related spending.
- Kurung Kumey district (Arunachal Pradesh) reported lifestyle spending nearly three times the state average.
- Jabalpur emerged as the highest healthcare spending district in Madhya Pradesh.
- Marathahalli (Bengaluru) recorded the highest number of late-night orders nationwide.
These insights illustrate how businesses can identify local consumption patterns that may not be visible through conventional market research.
Supports Expansion and Distribution Planning
PulsePro offers market intelligence at both the district and postal code levels.
Businesses can use the platform to:
- Plan urban expansion
- Prioritise rural markets
- Optimise distribution networks
- Select retail locations
- Measure quick commerce penetration
- Track shifts in consumer demand
The platform also monitors digital commerce indicators, helping brands understand the growth of emerging channels such as quick commerce across different regions.
PulsePro Complements PhonePe Pulse
PhonePe clarified that PhonePe Pulse, launched in 2021, will continue to remain free for:
- Entrepreneurs
- Researchers
- Developers
- Policymakers
- Students
PulsePro, meanwhile, is positioned as a paid enterprise product offering deeper analytics and advanced market intelligence tailored for businesses.
According to Karthik Raghupathy, Head of Strategy at PhonePe, organisations increasingly require actionable intelligence rather than simply more data, prompting the launch of PulsePro.
Privacy Remains Central to the Platform
PhonePe stated that PulsePro generates insights using aggregated and anonymised transaction data, ensuring that individual user identities and personal information remain protected.
The company emphasised that the platform is designed to deliver enterprise-level intelligence while maintaining user privacy standards.
What’s Next?
With the launch of PulsePro, PhonePe is expanding beyond digital payments into enterprise analytics, creating a new revenue stream based on data intelligence. Backed by one of India’s largest payments networks, the platform has the potential to become a valuable decision-making tool for retailers, consumer brands, financial institutions, and businesses planning expansion. As enterprises increasingly seek real-time, data-driven insights, PulsePro could strengthen PhonePe’s position as both a fintech leader and a provider of business intelligence solutions.
