Business Beardo Nears ₹300 Crore Revenue in FY26; Profit Surges 70% Adarsh SinghAugust 5, 2026028 views Marico-Owned Men’s Grooming Brand Posts Strong Growth as Revenue Touches ₹299 Crore Marico owned men’s grooming brand Beardo delivered a strong financial performance in the fiscal year ended March 2026 (FY26), recording robust growth in both revenue and profitability. The Ahmedabad based company came close to the ₹300 crore revenue milestone while significantly improving margins despite stepping up investments in branding and customer acquisition. According to the company’s standalone financial statements sourced from the Registrar of Companies (RoC), Beardo’s revenue from operations increased 40% year-on-year to ₹299 crore in FY26, compared to ₹214 crore in FY25. Domestic Business Continues to Drive Growth The sale of grooming and personal care products remained the company’s sole source of operating revenue during the year. Domestic sales continued to dominate the business, contributing 99% of total revenue, while exports accounted for the remaining 1%, indicating that Beardo remains largely focused on the Indian market. Apart from its core business, the company generated ₹1 crore in other income, taking its total income to ₹300 crore during FY26. Beardo, which operates under Marico’s premium personal care portfolio, has strengthened its position in India’s fast growing men’s grooming segment with products spanning beard care, skincare, fragrances, hair care, and grooming accessories. Freshworks Turns Profitable with $237 Million Revenue in Q2 CY26 READ MORE Advertising Spend Rises Sharply In line with the company’s expanding scale, manufacturing costs increased during the fiscal year. Material consumption, the company’s largest expense, rose 36% to ₹128 crore in FY26 from the previous year. Beardo also significantly increased investments in marketing and brand building. Advertising and promotional expenses jumped nearly 60% to ₹83 crore, reflecting the company’s aggressive strategy to strengthen brand visibility and drive customer acquisition across online and offline channels. Meanwhile, employee benefit expenses increased 30.2% to ₹18.3 crore, compared to the previous fiscal year. Other operating expenses, including transportation, legal and professional fees, travelling, and administrative costs, also increased as the business expanded. Overall, Beardo’s total expenditure rose 37% year-on-year to ₹270 crore during FY26. Profit Climbs 70% Despite Higher Investments Despite substantially increasing its advertising expenditure, Beardo managed to improve its profitability through strong revenue growth and better operating efficiencies. The company reported a 70% jump in profit after tax (PAT) to ₹22.12 crore in FY26, compared to ₹13 crore in FY25. Its operating efficiency also improved during the year. On a unit economics basis, Beardo spent ₹0.90 to earn every ₹1 of operating revenue, highlighting improved cost management despite higher marketing investments. The company’s EBITDA margin expanded to 10.57% in FY26, up from 9.17% in the previous fiscal. Its Return on Capital Employed (ROCE) stood at an impressive 66.52%, reflecting efficient utilization of capital and stronger profitability. Balance Sheet Strengthens Beardo also witnessed a notable improvement in its balance sheet. The company’s total assets increased to ₹126 crore in FY26 from ₹72 crore a year earlier. Its current assets nearly doubled to ₹115 crore, compared to ₹60 crore in FY25, indicating stronger liquidity and a healthier working capital position. The improved balance sheet provides the company with greater financial flexibility as it continues expanding its product portfolio and distribution network. Competition Intensifies in Men’s Grooming India’s men’s grooming and direct-to-consumer (D2C) personal care market continues to witness intense competition. Among Beardo’s major rivals: Bombay Shaving Company reported a 2.4X jump in revenue to ₹635 crore in FY26 and achieved its first-ever positive adjusted EBITDA. The Man Company recorded ₹161 crore in revenue, although its losses widened to ₹33 crore during the fiscal year. Ustraa, owned by VLCC, is yet to announce its FY26 financial results. The category continues attracting significant investments as brands compete across grooming, skincare, fragrances, and wellness products through digital-first distribution strategies. Marico Expands Consumer Portfolio Beardo’s strong performance comes amid Marico’s broader strategy to strengthen its premium consumer brands portfolio. Earlier this year, Marico completed two strategic acquisitions: It acquired a 93.27% stake in gourmet snacking brand 4700BC from PVR INOX. It also purchased a 60% majority stake in plant-based nutrition brand Cosmix, expanding its presence in the health and wellness segment. These acquisitions complement Marico’s strategy of building high-growth digital-first consumer brands alongside established businesses like Beardo. Outlook Beardo’s FY26 performance highlights the growing demand for premium men’s grooming products in India. With revenue approaching the ₹300 crore milestone, improved operating margins, and a 70% rise in profit despite higher marketing investments, the company appears well-positioned for its next phase of growth. Backed by Marico’s distribution strength and continued investment in brand building, Beardo is expected to remain a key player in India’s rapidly expanding men’s grooming market.