PhonePe Launches AI Tool SmartPages For Merchants

What Is PhonePe’s New SmartPages Tool?

PhonePe has unveiled SmartPages, an artificial intelligence powered solution designed to help merchants create customised payment pages within minutes, without requiring coding skills or technical expertise.

The new feature is integrated directly into PhonePe’s payment gateway dashboard and aims to simplify the process of setting up digital payment experiences for businesses of all sizes.

With SmartPages, merchants can quickly generate professional payment pages, reducing the time, effort, and costs typically associated with building online payment interfaces.

The launch reflects the growing use of artificial intelligence across fintech platforms as companies seek to make digital commerce more accessible for small businesses and independent sellers.

How Does SmartPages Work?

Unlike traditional no-code website builders that require users to manually enter information, design layouts, and write marketing copy, SmartPages automates the entire process using AI.

Merchants simply describe their product or service in a few sentences, even in a regional or vernacular language.

The AI engine then generates product descriptions, creates the page structure, selects relevant information fields such as customer details or shipping information, and designs a mobile friendly payment page automatically.

By combining content creation, design, and payment integration into a single workflow, the platform significantly reduces setup complexity.

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Why Is This Important For Small Businesses?

Many small businesses and independent sellers face challenges when building an online presence.

Developing a website often requires technical resources, design expertise, and marketing knowledge, all of which can be costly and time-consuming.

PhonePe believes SmartPages addresses two critical pain points: the lack of technical capabilities and the difficulty of creating effective sales content.

The AI-driven platform allows merchants to focus on selling products rather than spending time on website development and content creation.

As digital commerce continues to expand across India, such tools can help smaller businesses participate more effectively in the online economy.

How Fast Can Merchants Launch Payment Pages?

According to PhonePe, SmartPages can reduce the setup process from days or weeks to less than ten minutes.

Traditional website development projects can take weeks to complete, while even no-code tools often require several hours of manual configuration.

By automating content generation, layout design, and form creation, SmartPages dramatically accelerates the onboarding process.

The company says the platform is designed to provide an end-to-end payment page creation experience with minimal user effort.

What Did PhonePe Say About The Launch?

Deep Agrawal, Vice President and Head of Payments at PhonePe, said the solution was developed to help merchants overcome common barriers to digital adoption.

According to Agrawal, SmartPages enables businesses to launch customised payment pages quickly by automating tasks that would otherwise require technical expertise and marketing skills.

He noted that while traditional website creation can take weeks and manual no-code platforms may require hours of work, SmartPages reduces the entire process to under ten minutes.

The launch aligns with PhonePe’s broader objective of supporting merchant growth through technology-driven solutions.

What Does This Mean For India’s Fintech Ecosystem?

The introduction of SmartPages highlights the increasing convergence of artificial intelligence and financial technology in India.

As merchants seek faster and more affordable ways to establish digital storefronts, AI-powered automation tools are emerging as key enablers of business growth.

For PhonePe, the launch strengthens its merchant services portfolio and expands its role beyond payments into commerce enablement.

With millions of small businesses continuing to digitise operations, AI-based solutions such as SmartPages could play an important role in accelerating digital commerce adoption across the country.