Sony BRAVIA 7 II Launched In India With True RGB LED Technology

Why Has Sony Expanded Its Premium BRAVIA TV Lineup?

Sony has expanded its premium home entertainment portfolio in India with the launch of the new Sony BRAVIA 7 II and Sony BRAVIA 9 II lineup.

The company said the new televisions are built around its proprietary RGB Backlight Master Drive Pro technology, which independently controls red, green and blue LEDs for enhanced brightness precision, contrast handling and colour reproduction.

Sony also unveiled a new BRAVIA Theater Trio home audio system alongside the television launch.

Industry observers believe the latest BRAVIA lineup directly targets the rapidly growing premium RGB LED TV segment where manufacturers are increasingly competing on brightness control, cinematic picture quality and AI-powered viewing experiences.

What Is The Price Of Sony BRAVIA 7 II In India?

Sony has announced India pricing for two variants of the BRAVIA 7 II series:

• 55-inch variant: Rs 221,990
• 65-inch variant: Rs 274,990

Pre-bookings for both models are now live through Sony retail stores, select ecommerce platforms, the Shop at SC website and authorised retail partners.

The company added that pricing and launch details for the 75-inch, 85-inch and 98-inch variants will be revealed by the end of June.

While Sony has confirmed the India launch for BRAVIA 7 II, the company has not yet announced whether the flagship BRAVIA 9 II series will officially launch in the country.

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What Makes Sony BRAVIA 9 II Different?

Sony described the BRAVIA 9 II as its most advanced implementation of True RGB LED technology to date.

The flagship TV uses independently controlled RGB LEDs along with newly developed LED controllers designed to improve colour accuracy, contrast precision and peak brightness management.

According to Sony, the television delivers the highest colour volume ever achieved in the company’s TV lineup.

The model also features RGB Triluminos Max and Luminance Booster Pro technologies to preserve detail in bright scenes while improving overall colour reproduction.

The BRAVIA 9 II additionally includes a glare-resistant display treatment called Immersive Black Screen Pro, designed to reduce reflections while maintaining deep black levels in brightly lit environments.

What Features Does Sony BRAVIA 7 II Offer?

The BRAVIA 7 II also adopts Sony’s True RGB LED technology with RGB Backlight Master Drive Pro for improved brightness control and reduced blooming.

Sony said the television supports X-Wide Angle Pro technology to maintain colour consistency across multiple seating positions.

The TV is powered by the Cognitive Processor XR, which processes picture and sound based on human visual and auditory perception.

Additional display enhancements include XR Contrast Booster, XR Clear Image and XR Motion Clarity technologies for better depth, reduced image noise and smoother fast-moving visuals.

The BRAVIA 7 II supports 4K gaming at 120fps through HDMI 2.1 and includes Dolby Vision, Dolby Atmos, DTS:X and IMAX Enhanced compatibility.

Which Smart Features Are Included?

Both television series include Google TV integration with Gemini-powered AI features for personalised recommendations and smart home controls.

Sony has also included Voice Zoom 3 for dialogue enhancement and 3D Surround Upscaling for immersive audio experiences.

The BRAVIA 7 II additionally supports Apple AirPlay 2, Apple HomeKit, Google Cast and Alexa-enabled devices.

Consumers purchasing the television will also receive 10 movie credits for Sony Pictures Core valid for 24 months.

How Does Sony Compare Against Samsung’s RGB TVs?

Sony’s latest BRAVIA launch comes shortly after Samsung introduced its Micro RGB television lineup in India.

Samsung’s RGB TV series starts at Rs 124,990 and ranges up to 115-inch screen sizes.

Similar to Sony’s RGB Backlight Master Drive Pro technology, Samsung’s Micro RGB lineup uses independently controlled RGB LEDs for finer brightness management and improved colour accuracy.

Industry analysts believe the premium RGB LED television category is likely to become one of the fastest-growing segments in India’s high-end consumer electronics market over the coming years.