InstaHelp Doubles Daily Deliveries in Five Months
Urban Company has announced that its quick-service housekeeping platform InstaHelp has crossed 100,000 delivered orders in a single day, marking a major milestone for the business just five months after reaching 50,000 daily bookings.
According to the company, InstaHelp crossed the 100,000 delivered orders mark at 5:54 PM on August 2, with the final tally for the day expected to be even higher. The milestone highlights the rapid adoption of the platform as demand for on-demand home services continues to grow across metro cities.
Focus Remains on Sustainable Growth
Commenting on the milestone, Abhiraj Singh Bhal, CEO and Co-founder of Urban Company, said the achievement reflects both rising consumer demand and the strength of the company’s operating model.
He added that while the platform is scaling rapidly, Urban Company remains focused on unit economics, Net Transaction Value (NTV), contribution per order, customer retention, service quality, and ensuring an adequate supply of service professionals to drive long-term, sustainable growth.
Strong Growth Reflected in Q1 FY27
The announcement follows Urban Company’s recently announced Q1 FY27 financial results, where InstaHelp continued its rapid expansion.
During the quarter, the platform completed 3.82 million orders, representing a 43% quarter-on-quarter increase from 2.67 million orders in Q4 FY26.
The business also improved its operating efficiency, with adjusted EBITDA loss per order narrowing to ₹346, compared to ₹447 in the previous quarter.
From Pilot to Scale
Urban Company launched InstaHelp as a pilot in Mumbai in March 2025, offering on-demand housekeeping services including:
- Home cleaning
- Dishwashing
- Laundry
- Meal preparation
The platform promises service professionals within 10–15 minutes of booking and currently operates across selected micro-markets in major metropolitan cities.
Earlier this year, InstaHelp crossed 50,000 daily bookings in February. In March, the company also surpassed 1 million monthly delivered bookings, even before the month had ended.
Competition in Instant Home Services Intensifies
According to a recent Moneycontrol report, InstaHelp completed around 1.9 million orders in July, reclaiming the top position in India’s instant home services segment.
Its competitors also continued to scale rapidly:
- Snabbit: Approximately 1.85 million orders in July
- Pronto: More than 1.25 million bookings
The rapid growth across all three platforms signals increasing consumer adoption of quick-service home assistance, making the category one of the fastest-growing segments within India’s services economy.
