How Did Oberoi Realty’s First NCR Project Generate Record Bookings?
Oberoi Realty has made a strong debut in the National Capital Region (NCR), recording gross bookings of approximately ₹8,109 crore for Three Sixty North, its first luxury residential project in Gurugram. The robust response marks a significant milestone for the Mumbai based real estate developer as it expands beyond its home market into one of India’s largest premium housing destinations.
According to the company, the project has secured bookings for nearly 2.31 million square feet of saleable area, equivalent to 1.35 million square feet of RERA carpet area. The impressive pre-sales performance reflects sustained demand for premium residential properties despite rising home prices and higher borrowing costs.
What Makes Three Sixty North a Premium Residential Project?
Located on Golf Course Extension Road in Sector 58, Gurugram, Three Sixty North is spread across approximately 14.8 acres and represents Oberoi Realty’s entry into the luxury residential segment in NCR.
The company officially launched the project on June 29, 2026, with the first phase offering a mix of 3 BHK residences with studio units, 4 BHK residences with studio units, duplex apartments, and penthouses.
The residences range from approximately 5,500 square feet to more than 13,000 square feet of saleable area, with prices starting at ₹18 crore, excluding applicable taxes. Once fully completed, the master planned development will comprise seven residential towers, positioning it among Gurugram’s premium luxury housing projects.
Why Is Oberoi Realty Expanding Beyond Mumbai?
The Gurugram launch marks an important strategic milestone for Oberoi Realty as it seeks to establish a stronger multi-city presence. For decades, the company has primarily focused on premium residential, commercial, retail, and hospitality developments in Mumbai.
Commenting on the successful launch, Vikas Oberoi, Chairman and Managing Director of Oberoi Realty, said the overwhelming response reflects both the quality of the project and the trust the company has built with customers over the past four decades.
He noted that Three Sixty North represents the company’s philosophy of creating landmark developments while emphasising that its expansion strategy is driven by product quality rather than geographical boundaries. According to him, the strong customer response reinforces Oberoi Realty’s long-term commitment to disciplined execution, premium quality, and thoughtful development across new markets.
Why Is NCR Becoming a Key Market for Luxury Developers?
The success of Three Sixty North reflects the continued strength of the luxury residential market in the National Capital Region, particularly in Gurugram, which has emerged as one of India’s fastest-growing premium housing destinations.
High-income professionals, entrepreneurs, global executives, and non-resident Indians (NRIs) continue to drive demand for large luxury residences equipped with premium amenities and integrated community infrastructure.
Industry data also indicates that leading listed real estate developers are increasingly expanding beyond their traditional home markets. According to market trends analysed by Anarock, several major developers have been strengthening their presence across multiple cities while reporting healthy growth in pre-sales during FY26.
This geographical diversification is enabling developers to tap new customer segments while reducing dependence on individual regional markets.
What Does This Mean for India’s Luxury Real Estate Market?
Oberoi Realty’s successful NCR debut highlights the resilience of India’s premium residential real estate market, where demand for luxury housing continues to remain strong despite broader economic uncertainties.
The strong booking numbers demonstrate that buyers remain willing to invest in branded residential developments offering superior construction quality, premium locations, and established developer credibility.
For Oberoi Realty, the performance of Three Sixty North provides a strong foundation for future expansion beyond Mumbai. As India’s luxury housing market continues to evolve, developers with strong execution capabilities and trusted brands are expected to benefit from rising demand across multiple metropolitan regions.
